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Our Story

We’re all about fresh, furiously flavoursome authentic Japanese street food and sushi. Although sushi’s at the heart of what we do, we have a spectacular range of street food, from traditional classics to innovative fusion dishes designed by our Executive Chef and his team.


100 restaurants, 20 years

Our vibrant food has been delighting hungry guests since 1997. From the first YO! in Soho, London, which introduced the ‘kaiten’ conveyor belt and colour-coded dishes to this country, we now have almost 100 restaurants around the world. In that twenty years, we’ve never stopped discovering, exploring and innovating…we’ve got stacks of new dishes, venues and ideas coming round the belt!


Fresh fresh fresh

The one thing all our food has in common is…SHINSEN! It’s Japanese for fresh, and we love it. That’s why we serve all our dishes the day they’re made – with lots prepared right in front of you in our open kitchens, by our expert chefs.

Fish fish fish

Our tuna is frozen at -60°C, right on the boat – that means the same freshness and quality as fish served 24 hours from being caught. And our salmon’s on your plate within seven days of leaving the water. That’s because we know great taste comes from great ingredients.



We don’t serve bluefin tuna, ever. That’s because its endangered. We serve only yellowfin and albacore tuna and are constantly looking for ways to serve more sustainably and responsibly sourced seafood. We believe sustainability is a vital ingredient of good seafood!

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Vegetarian and vegan dishes

A third of our menu is now vegetarian or vegan! You’ll find 35 vegan dishes including 6 vegetarian ones on our menu.


Authentic products

We insist on the finest ingredients from our specialist and artisan suppliers. We serve only Yamasa soy sauce – Japan’s favourite soy – and our special vegetarian miso is made in Nagano just for us, by the world’s number one producer, Marukome.

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