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good food. better future.
our belief
At YO! we believe everyone deserves to eat in colour. We love the colour and variety of our oceans, forests and fields. We want to shake up every day eating with delicious Japanese food, while making sure that the world stays as colourful as it can be.
We're proud members of the Sustainable Seafood Coalition. We continuously strive to improve our sustainability performance by embedding sustainability into our business strategy and using the power and influence of our brand as a force for good.
our people are at the heart of our success
delicious responsibly sourced food
reducing our waste and carbon footprint
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food waste
We take a firm stance against food waste, implementing innovative solutions at every step of our supply chain. Through efficient production processes, responsible inventory management, and collaborative efforts, we aim to reduce waste and ensure that our resources are utilized responsibly.
We partner with To Good To Go in our YO! Restaurants and kiosk: This is a food waste app that allows us to sell our unsold food at a discounted price to app users before it ends up in the bin. Since launching our partnership, we have saved over 319,988 meals. This is over 799.97 tonnes of CO2 saved.
Our Food Waste Target:
- As we continue to gather data and insights on food waste, our objective is to establish measurable targets for reducing food waste within our Kiosks
plastics, packaging and paper
Our approach to reducing the environmental impact of packaging revolves around the principles of reduce, re-use, and recycle. We prioritise these actions wherever feasible, and are proud to say that in 2026, 100% of our primary plastic packaging is recyclable, reusable or compostable. We also require any plastic packaging to be minimum 30% recycled material.
responsible sourcing
Our Sourcing Targets
We prioritise responsible sourcing practices by partnering with suppliers who share our commitment to sustainability. We support ethical farming practices, and engage in sustainable fisheries. We proudly hold membership in The Sustainable Seafood Coalition (SSC), and our sourcing decisions are guided by their Codes of Conduct and implementation plans, which incorporate a thorough risk assessment process.
greenhouse gas & energy use
We continuously strive to minimise our greenhouse gas emissions and optimise energy consumption by implementing innovative and energy-efficient methods in our operations, to help us monitor and reduce our overall carbon footprint.
We have conducted a comprehensive assessment of our greenhouse gas (GHG) emissions, including Scope 1, 2, and 3, across our brand. This assessment has enabled us to identify areas where significant reductions can be made and has helped us prioritise our efforts within our operations and supply chain.
Our Energy Targets:
- Currently, we are working on obtaining more accurate and higher-quality data regarding emissions. Once we have this data, we will determine the most effective approach to setting an ambitious target that aligns with our growth.
conclusion
At YO! our commitment to sustainability is a driving force that shapes our decisions and actions. We embrace transparency, regularly assess our performance, and remain dedicated to continuous improvement. Together with our customers and partners, we strive to nurture a greener, more inclusive future—one delicious and sustainable meal at a time.
We regularly track and report on our sustainability data through standards such as the Sustainable Seafood Coalition, SSBJ and SECR reporting requirements for GHGs, and plastic & packaging regulations across the UK and Ireland, such as EPR and PPWR. To learn more about our sustainability initiatives please read our guide & policies.