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our history
the journey from soho to the world
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where it all began
Founded in 1997 on Poland Street in Soho, YO! brought a fresh take on Japanese food to London. With its iconic conveyor belt and bold approach to dining, YO! quickly became a much-loved name. A second restaurant followed at Harvey Nichols, and the brand continued to grow from there.
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YO! goes global
Today, YO! is a global Japanese food brand with close to 100 restaurants across eight countries, alongside a growing presence in supermarkets and kiosks. While the majority of our restaurants are in the UK, YO! has also expanded internationally across France, Denmark, the UAE, Saudi Arabia and Australia.
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more than just restaurants
Since 2017, YO! has grown beyond restaurants to become a multi-format Japanese food platform. The group has expanded through major acquisitions, including Bento Sushi in North America, Taiko Foods in the UK and SnowFox in the US, bringing together restaurants, sushi kiosks, manufacturing and retail.
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japanese food, everywhere
Today, the wider YO! group operates more than 1,400 kiosks, seven factories and over 100 restaurants, partnering with leading retailers including Tesco, Waitrose, Walmart, Kroger and Loblaw’s. At the heart of it all is the same ambition that started in Soho: making great Japanese food more accessible to everyone.