Founded in 1997. YO! opened in Poland Street, Soho, and an icon was born. Genuine disruption hit town. London got a splash of colour, a dollop of fresh thinking, and a taste of Tokyo living. A second restaurant soon followed in Harvey Nichols, London and the rest is history.
YO! is now a global brand with close to 100 restaurants operating across 8 countries: most are located in the UK, with around 20 restaurants franchised overseas in France, Norway, Denmark, UAE (Dubai), KSA and Australia. In 2015 the company opened its first US location and recently added openings in Boston Seaport and Flatiron District in Manhattan.
The current owner is Mayfair Equity Partners. YO!’s CEO is Robin Rowland, OBE who has been the CEO since 2000 and continues to lead a team with longevity, passion and most of all a sense of fun.
YO! specialises in delivering Japanese street food and sushi to guests via a 'kaiten' conveyor belt. Every day, dishes are hand crafted by chefs, made with passion, from the freshest ingredients, with impeccable sustainability credentials via small plates which are price/coloured coded.
With restaurants in UK from Aberdeen to Plymouth, YO! Sushi is a nationally loved brand. The range is wide with from sashimi, using impeccably sourced salmon, tuna, albacore and cod to a wide range of sushi. YO! has a wide selection of vegetarian and vegan dishes (PETA Award for Best Vegan Dish 2016). Classic Japanese street food includes Takoyaki (deep fried octopus balls), Yakisoba and of course the number one best seller, Chicken Katsu Curry.
YO! opened its first restaurant in Dubai in 2004 and has continued to grow the brand internationally with restaurants in iconic locations such as Dubai Mall beneath the Burj Kalhlifa, the award winning Copenhagen Airport and W23rd, NYC opposite the famous Flat Iron Building.
The unique YO! buzz that comes from the team, the noise and activity from open kitchens, the music, the video screns and, of course the kaiten conveyor belts: they all add up to create one special experience for guests.
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